Bagtelier: Official Marketing Launch - Voro Marketing
marketing bagtelier

DESCRIPCIÓN

Bagtelier: Official Marketing Launch!

Campaign of marketing of traffic and branding on main fashion, beauty and lifestyle online media.

Development of marketing plan and target audience segmentation together with those responsible for the company, planning of 2 simultaneous campaigns, one in reference media to attract traffic and brand positioning and another campaign through social networks.

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Overview

Creative design, call to action and translation of English, base language of the campaign, to third languages to optimize campaigns.

Execution of several simultaneous campaigns in several media; optimization and filtering of media as well as numerous tests until finding the right segmentation for each market.
Branding campaign through influencer from Milan (Italy), to encourage the growth of the company’s social profile on Instagram.

Branding 90%
Email Marketing 50%
Marketing 100%
Design 80%

Conclusion

High number of visitors to ecommerce. High growth in brand recognition for the platform in a sector as competitive as that of fashion.

Development of sales incentive program for customers who left the cart without completing the purchase via email marketing.

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