Christmas with Viña Pedrosa - Voro Marketing
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DESCRIPCIÓN

Christmas with Viña Pedrosa (#NavidadConViñaPedrosa)

Digital activation campaign with the objective of activating consumers to awaken their interest and loyalty in order to encourage their sale as an accompaniment to Christmas meals.

The strategy of the campaign aims to focus on the core of marketing: to stimulate the purchasing process at the most important moment of the year, associating positive experiences related to the brand and the image of the campaign, such as the Christmas tree and everything that your image transmits: Receive and make gifts, meetings with friends and family, vacations, enjoy copious meals, celebrations, etc.

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Engagement
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New followers
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Impressions Twitter
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Impressions Facebook

Overview

Execution of the campaign through the different social profiles, with a planning prior to the date of celebration and its execution until the end of the period of consumption with the highest demand of the year.

Interaction with the photographs presented by consumers in the different platforms. Strengthening the brand image, being the products of the company always accompanied by other quality gastronomic products or as gifts to special people.

Social Media 90%
Branding 90%
Marketing 80%
Design 80%

 

Conclusion

Success of activation campaign, achieving the intervention of the two parties (agency + client). Achieving the goal of motivating a positive participation of people, through digital tools, sharing their photos on Facebook, Twitter and especially on Instagram.

marketing navidad vino