Carry out a marketing campaign for Goaldental dental clinics. Campaign of display ads on mobile phones, tablet and PC, with geographical radio reinforcement at 2 km from the clinics.
In addition to the lead campaign, the aim is to generate notoriety and reinforce the branding on the new corporate identity adopted by the clinics this year.
Digital campaign as a reinforcement of the global marketing strategy executed by the brand activation agency Próxima mente, as part of the development of its annual marketing plan, within which the Goaldental Clinics implant campaign is integrated Clínicas Goaldental.
The second step was the creation of the campaign concept: “Implante GRATIS”, which, besides being the central axis of the campaign and linking it to the action call of the texts in digital banners and flyers, accompanied the publications made on social networks by of the internal marketing department of the client as well as the posters of the clinics. The objective was to provide the campaign with a hook according to the services to be marketed: Free dental implant for the first 100 treatments of prostheses plus implants, within a quality dental service.
tratamiento de los leads.
The third point was the creation of a briefing for the development of the graphic material of the visual campaigns, as well as the identification of the target audience: age, location, interests and competitors, adapting the advertising material to each target. Coordinating all these actions with the marketing agency Proxima, responsible for offline marketing: Mailbox, signage, advertising in the clinics and their shop windows and with Commercial Excellence, responsible for training the team to optimize the treatment of leads.
The last point was the development of the landing pages (webs) to channel the marketing campaign based on the dental cynics closest to the user and define the KPIs of both the digital marketing campaign and the offline marketing campaign.
1,4 Million impressions per target audience in radio close to dental clinics.
Realization of 2 sub-campaigns reaching the indicated geographical areas and under specific target with obtaining optimal CTR. Reinforcement for Social Networks and coordination with offline marketing actions.
This marketing campaign of dental clinic has been the third work done following the Annual Marketing Plan, coordinating the actions of digital marketing with the rest of offline marketing work.