Hidratation is Fun
Once we know the characteristics and the location of the target that we wanted to impact with our campaign, we decided that the ideal channel to launch it would be Instagram. Specifically, in Instagram Stories, due to its growing popularity and high reach among its followers.
Within the advertising campaigns on Instagram Stories, different videos were made to reach consumers, within the different profiles and their interests. Segmentation that was replicated to include also in the Social Media Marketing campaign launched in Facebook Stories.