The first was the identification of the different consumer profiles. Target audience according to: Sex, age, location and characteristics according to the different types of vehicles. And its segmentation and classification linked to the potential criterion of each vehicle.

The second step was the creation of the campaign concept: Your new car, We bought your car, which works to cover the two objectives of the campaign, increase the sale of vehicles, as well as being receivers of those used vehicles from other consumers who are looking for where to sell it to obtain liquidity in your new purchase.